Specific Edge Workshop

What is the secret to creating a distinct advantage that results in increased growth and profits?

The Specific Edge. In business, staying ahead of the curve – and the competition is no longer an option. It’s a requirement. But for more than a few professionals, it’s a challenge to differentiate and stand out from the crowd. 

Modern organizations are looking to work with experienced professionals who can help them meet their specific goals. Whether it’s to reduce costs, improve sales or enhance team productivity, businesses don’t have the time or resources to spend getting a consultant up to speed. They want to engage professionals who have a proven track record in their unique field. 

Finding Your Specific Edge : Create a Compelling Point of Difference Over Competitors


Professionals across all industries struggle to define their point of differentiation over their competition. Despite their best efforts, someone is always bigger, faster or more efficient, making it increasingly difficult to survive, let alone thrive in today’s fast paced, highly volatile marketplace. The good news is, you don’t have to be better to be successful, you simply need to be different. The Specific Edge Workshop can show you how to identify your unique point of difference and use it to create a strategy that works for your business.

Harness the Power of Being Specific and Get the Competitive Advantage You Need to Succeed

Generalists and specialists differ in significant ways. Where generalists tend to cast a net wide, hoping to capture ample opportunities, specialists experience greater success when they focus on what they do best – and position themselves as the expert. Harness the power of being specific and you will create new relationships, build your reputation and turn something ordinary, into something extraordinary.

In the session – Finding Your Specific Edge, Mike will help attendees discover the power of being specific and learn how to create a meaningful point of differentiation to drive growth.  He will lead the group through an easy to apply four step process that includes:

  • Identifying the strategic advantage – Harnessing the power of being specific
  • Focusing on the most appropriate targets – Creating a competitive advantage
  • Developing a compelling message – Shifting the focus to client benefits
  • Selecting the right vehicles – Delivering the message to the targets

The Specific Edge Workshop gives professionals practical knowledge by identifying critical steps for creating advantages leading to more referrals, more effective networking, and better results. The process showcases the benefits of using counterintuitive thinking to develop a specific – and achievable – business development plan.