MIKE WIEN
Franchising Academic Advisor, GSU
IRONMAN 2nd Place World Champion
MIKE WIEN
Franchising Academic Advisor, GSU
IRONMAN 2nd Place World Champion

TEN ESSENTIAL ELEMENTS TO COMPETE WITH “GOLIATH” FRANCHISES

TEN ESSENTIAL ELEMENTS TO COMPETE WITH “GOLIATH” FRANCHISES

TEN ESSENTIAL ELEMENTS TO COMPETE WITH “GOLIATH” FRANCHISES

Keynotes

Your national conference or regional meeting of franchisees will learn how to maximize business growth at their local level with real world ideas that are practical and easy to implement. Marketing expert Mike Wien incorporates your franchise programs and marketing tool kits into entertaining and informational keynotes and breakout sessions. He uses his experience as an Ironman world-class athlete to drive home key message points and as a metaphor for business principles.

Workshops

Success in franchising today is driven primarily by each franchisees’ ability to attract new customers at the local level. Mike Wien trains emerging and rapidly growing franchisees to successfully compete with “Goliaths” by out-witting, out-thinking, and out-maneuvering their competitors. Franchisees learn to deepen relationships with existing customers and attract potential customers by developing strategies and tactics that drive those targeted customers to buy. Half-day and full-day workshops are customized to address the needs of each franchise audience.

Consulting

Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Mike spent the first 28 years of his career working in senior marketing roles and was the Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees. For the last 12 years, Mike has helped entrepreneurial organizations identify and use their competitive advantage.

CONTACT MIKE
CONTACT MIKE
CONTACT MIKE

Keynotes

Your national conference or regional meeting of franchisees will learn how to maximize business growth at their local level with real world ideas that are practical and easy to implement. Marketing expert Mike Wien incorporates your franchise programs and marketing tool kits into entertaining and informational keynotes and breakout sessions. He uses his experience as an Ironman world-class athlete to drive home key message points and as a metaphor for business principles.

CONTACT MIKE

Workshops

Success in franchising today is driven primarily by each franchisees’ ability to attract new customers at the local level. Mike Wien trains emerging and rapidly growing franchisees to successfully compete with “Goliaths” by out-witting, out-thinking, and out-maneuvering their competitors. Franchisees learn to deepen relationships with existing customers and attract potential customers by developing strategies and tactics that drive those targeted customers to buy. Half-day and full-day workshops are customized to address the needs of each franchise audience.

CONTACT MIKE

Consulting

Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Mike spent the first 28 years of his career working in senior marketing roles and was the Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees. For the last 12 years, Mike has helped entrepreneurial organizations identify and use their competitive advantage.

CONTACT MIKE

About
Mike Wien

Mike Wien has built a career successfully out-thinking his competitors. For the first 28 years of his professional life, Mike worked in large corporations — primarily in senior marketing roles. He served as Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and as director of field sales for Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees. For the last 12 years, Mike has helped entrepreneurial organizations and franchises capitalize upon their own specific edge.

Additionally, Mike is the franchise academic advisor at Georgia State University and an adjunct professor of marketing at GSU’s School of Hospitality.

He applies the strategies developed for success in business to his training as a world-class athlete. Having competed in four Ironman World Championships, Mike finished second in his age group in 2011.

CONTACT MIKE
Watch Mike In Action

About Mike Wien

Mike Wien has built a career successfully out-thinking his competitors. For the first 28 years of his professional life, Mike worked in large corporations — primarily in senior marketing roles. He served as Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and as director of field sales for Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees. For the last 12 years, Mike has helped entrepreneurial organizations and franchises capitalize upon their own specific edge.

Additionally, Mike is the franchise academic advisor at Georgia State University and an adjunct professor of marketing at GSU’s School of Hospitality.

He applies the strategies developed for success in business to his training as a world-class athlete. Having competed in four Ironman World Championships, Mike finished second in his age group in 2011.

CONTACT MIKE
Watch Mike In Action

What Others Say About Mike

CONTACT MIKE

Get Mike’s
Latest Book!

Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: the concentration to retain focus, the discipline to continually improve, and the endurance to overcome obstacles and failures.

The Specific Edge is a blueprint for the average person to achieve success and fulfillment far above average. You will be guided to discover your specific edge and develop a strategy to outsmart your competitors. you will acquire tools to sustain effort while avoiding burn-out.

Buy On Amazon

Get Mike’s Latest Book!

Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: the concentration to retain focus, the discipline to continually improve, and the endurance to overcome obstacles and failures.

The Specific Edge is a blueprint for the average person to achieve success and fulfillment far above average. You will be guided to discover your specific edge and develop a strategy to outsmart your competitors. you will acquire tools to sustain effort while avoiding burn-out.

Buy On Amazon

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