Your national conference or regional meeting of franchisees will learn how to maximize business growth at their local level with real world ideas that are practical and easy to implement. Marketing expert Mike Wien incorporates your franchise programs and marketing tool kits into entertaining and informational keynotes and breakout sessions. He uses his experience as an Ironman world-class athlete to drive home key message points and as a metaphor for business principles.
Success in franchising today is driven primarily by each franchisees’ ability to attract new customers at the local level. Mike Wien trains emerging and rapidly growing franchisees to successfully compete with “Goliaths” by out-witting, out-thinking, and out-maneuvering their competitors. Franchisees learn to deepen relationships with existing customers and attract potential customers by developing strategies and tactics that drive those targeted customers to buy. Half-day and full-day workshops are customized to address the needs of each franchise audience.
Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Mike spent the first 28 years of his career working in senior marketing roles and was the Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees. For the last 12 years, Mike has helped entrepreneurial organizations identify and use their competitive advantage.