Specific Edge Workshop

Success in business today is driven primarily by the ability to attract new customers. For franchise owners, attracting and retaining customers at the local level is especially important.

Mike weaves relevant stories from his business and triathlon careers into educational and interactive half- and full-day workshops. Leaders in entrepreneurial organizations and franchise owners/operators walk away with a localized marketing plan that leverages their existing marketing tool kit in combination with real world ideas that are easy to implement.

Customized to address the needs of each business, Mike shares ideas and tools for emerging or rapidly growing organizations and franchises to successfully compete with their “Goliath” competitors by out-witting, out-thinking, and out-maneuvering their competitors.

Participants learn how to deepen relationships with existing customers, as well as attract potential customers by understanding their specific market segments and developing strategies and tactics to effectively speak to what drives those targeted customers.

What Others Say About Mike

"Mike Wien’s presentation at Farmer Boys annual franchise meeting was interactive and engaging. The result was that our franchisees walked away with tangible ideas on how to capitalize on our farm-to-table competitive advantage and boost growth for their individual locations."

- Karen Eadon, Farmer Boys,
President and Chief Operational Officer

"Mike is a fantastic facilitator and speaker! He captures his audience with personalized, targeted discussion and great examples from his own professional and life experiences. The Specific Edge is a great way to get teams thinking about the specificity of their messaging and how to anticipate client needs. Thanks so much, Mike, for sharing great stories and for inspiring us to do our best work! I had an amazing learning experience at the TrainingPros Summit at ASTD ICE Denver 2012!"

- Samantha Macartney, MAT Independent Learning Consultant,
Sr. Instructional Designer

"Mikes talk on staying ignited for life was GREAT this morning at the Alpharetta Rotary! Got a standing ovation from the audience. Everyone identified with Mike’s storey but saw their own life’s journey in a different way after his talk. Good Job, Mike!"

- Tim Gaffney, Problem Solver
at Georgia Non Profit Insurance

"Make the time to attend Mike’s workshops. Mike will help you with improved communication skills and new perspectives on career, community, and family. I highly recommend Mike as a speaker and marketing expert."

- Sam Herndon, Business Transformation
& Business Growth Solutions – Management Consultant

"Mike is a smart, affable and enthusiastic professional whose love of life and helping others is truly exemplified in his wonderful demeanor and his work. His Keep The Flame Lit for Life presentation inspires others to evaluate, then plan for life and career pursuits and then to enjoy the journey. Mike’s real life stories exemplify his ability to perservere and succeed. I would highly recommend him as a speaker as well as a marketing service provider."

- Andy Goldstrom, Director,
Real Estate at Deutsche Bank

Hire Mike Today

Learn how to successfully compete with “Goliath” competitors by out-witting, out-thinking, and out-maneuvering them. Contact Mike today to plan a workshop for your organization or franchise.

Hire Mike