The Specific Edge:

How Sustained Effort Wins in Business and Life

This easy to read book includes:

• A step-by-step blueprint to develop a competitive advantage
• Inspirational stories from the business and triathlon worlds about the role concentration, discipline and endurance play in success
• Ideas on how to find balance and maintain a positive attitude
• Ten steps for starting your journey of converting a dream into reality

Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: the concentration to retain focus, the discipline to continually improve, and the endurance to overcome obstacles and failures. The Specific Edge is a blueprint for the average person to achieve success and fulfillment far above average. You will be guided to discover your specific edge and develop a strategy to outsmart your competitors. You will acquire tools to sustain effort while avoiding burn-out.

Whether you are an entrepreneur, a corporate executive, or an individual building your career, identifying and capitalizing upon your specific edge creates a competitive advantage. With your specific edge, you create a point of differentiation and tune into opportunities around you.

Learn how you can improve performance and win in business and in life from Mike Wien’s personal stories paired with practical tips. Included are hard-earned insights from the first twenty-eight years of Mike’s career with leadership roles in marketing at Pepsi, Frito-Lay, Citibank, and Deloitte. These insights are combined with strategies learned from the second-half of his career–when he ditched corporate life and became a world-class triathlete. Mike has competed in the Ironman Triathlon World Championship four times in the past eight years.