Mike works one-on-one with entrepreneurs, especially franchisors and multi-unit franchisee owners/operators. He helps growth-minded organizations leverage their brand’s competitive advantages by out-thinking and out-maneuvering their competitors instead of just out-spending them.
Using innovative marketing and business development strategies, Mike assists each client in developing and implementing creative tactics for increasing revenue and accelerating growth.
Much of Mike’s first 28 years of professional life was spent working in senior marketing roles at Frito-Lay, Pepsi, Citibank, Omni Hotels, U.S. Franchise Systems, and Deloitte. For the past 13 years, Mike has been a professional speaker, a marketing consultant working with entrepreneurs in a variety of industries including franchising, and a college professor — all while competing at the world championship level in Ironman triathlons.