Keynotes
Your national conference or regional meeting of executives, entrepreneurs, and franchise owner/operators will learn how to maximize business growth at their local level with real world ideas that are practical and easy to implement. Customized for your audience, marketing expert Mike Wien provides entertaining and informational keynotes and breakout sessions by weaving relevant stories from his business and triathlon careers into each presentation. Attendees walk away with strategies for successfully attracting new customers and living a more fulfilling life.
Workshops
Success in business today is driven primarily by the ability to attract new customers. Mike Wien trains leaders in entrepreneurial organizations and owners/operators of emerging and rapidly growing franchisees to successfully compete with “Goliaths” by out-witting, out-thinking, and out-maneuvering their competitors. Attendees learn to deepen relationships with existing customers and attract potential customers by developing strategies and tactics that drive those targeted customers to buy. Half-day and full-day workshops are customized to address the needs of each audience.
Consulting
Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Mike spent the first 28 years of his career working in senior marketing roles and was the Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for U.S. Franchise Systems (Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees). For the last 13 years, Mike has helped entrepreneurial organizations identify and use their competitive advantage.
Keynotes
Your national conference or regional meeting of executives, entrepreneurs, and franchise owner/operators will learn how to maximize business growth at their local level with real world ideas that are practical and easy to implement. Customized for your audience, marketing expert Mike Wien provides entertaining and informational keynotes and breakout sessions by weaving relevant stories from his business and triathlon careers into each presentation. Attendees walk away with strategies for successfully attracting new customers and living a more fulfilling life.
Workshops
Success in business today is driven primarily by the ability to attract new customers. Mike Wien trains leaders in entrepreneurial organizations and owners/operators of emerging and rapidly growing franchisees to successfully compete with “Goliaths” by out-witting, out-thinking, and out-maneuvering their competitors. Attendees learn to deepen relationships with existing customers and attract potential customers by developing strategies and tactics that drive those targeted customers to buy. Half-day and full-day workshops are customized to address the needs of each audience.
Consulting
Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Mike spent the first 28 years of his career working in senior marketing roles and was the Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for U.S. Franchise Systems (Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees). For the last 13 years, Mike has helped entrepreneurial organizations identify and use their competitive advantage.
About
Mike Wien
Mike Wien has built a career successfully out-thinking his competitors. For the first 28 years of his professional life, Mike worked in large corporations — primarily in senior marketing roles. He served as Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for U.S. Franchise Systems (Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees). For the last 18 years, Mike has helped entrepreneurial organizations and franchises capitalize upon their own specific edge.
A few years ago, Mike retired as an adjunct professor of marketing and the franchising academic advisor for the Cecil B. Day School of Hospitality within the J. Mack Robinson College of Business at Georgia State University. He moved to Boulder, Colorado to spend more time skiing and training for Ironman Triathlon and marathon races. His hard work paid off as he won his age group in the 2021 Ironman 70.3 World Championship, the 2021 Boston Marathon, the 2021 New York Marathon, and the 2022 Disney Marathon.
He applies the strategies developed for success in business to his training as a world-class athlete. So far, his competitive athletic career is comprised of more than 30 Ironman and Ironman 70.3 triathlons (including 12 World Championships), along with 60 marathons including Boston (15 times) and New York (15 times).
About Mike Wien
Mike Wien has built a career successfully out-thinking his competitors. For the first 28 years of his professional life, Mike worked in large corporations — primarily in senior marketing roles. He served as Chief Marketing Officer for Omni Hotels worldwide when franchising was introduced into the system and director of field sales for U.S. Franchise Systems (Microtel, Hawthorn Suites, AmeriSuites, and Hyatt Place franchisees). For the last 13 years, Mike has helped entrepreneurial organizations and franchises capitalize upon their own specific edge.
Additionally, Mike is the franchise academic advisor at Georgia State University and an adjunct professor of marketing at GSU’s School of Hospitality.
He applies the strategies developed for success in business to his training as a world-class athlete. Having competed in four Ironman World Championships, Mike finished second in his age group in 2011.
Get Mike’s
Latest Book!
Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: the concentration to retain focus, the discipline to continually improve, and the endurance to overcome obstacles and failures.
The Specific Edge is a blueprint for the average person to achieve success and fulfillment far above average. You will be guided to discover your specific edge and develop a strategy to outsmart your competitors. you will acquire tools to sustain effort while avoiding burn-out.
Get Mike’s Latest Book!
Many people have the misconception that success is the result of innate talent, dumb luck, or a magic formula. In reality, winners succeed through a combination of three things: the concentration to retain focus, the discipline to continually improve, and the endurance to overcome obstacles and failures.
The Specific Edge is a blueprint for the average person to achieve success and fulfillment far above average. You will be guided to discover your specific edge and develop a strategy to outsmart your competitors. you will acquire tools to sustain effort while avoiding burn-out.