Mike works one-on-one with entrepreneurs, especially franchisors and multi-unit franchisee owners/operators. He helps growth-minded organizations leverage their brand’s competitive advantages by out-thinking and out-maneuvering their competitors instead of just out-spending them.

Using innovative marketing and business development strategies, Mike assists each client in developing and implementing creative tactics for increasing revenue and accelerating growth.

Much of Mike’s first 28 years of professional life was spent working in senior marketing roles at Frito-Lay, Pepsi, Citibank, Omni Hotels, U.S. Franchise Systems, and Deloitte. For the last 18 years, Mike has helped entrepreneurial organizations and franchises capitalize upon their own specific edge.

A few years ago, Mike retired as an adjunct professor of marketing and the franchising academic advisor for the Cecil B. Day School of Hospitality within the J. Mack Robinson College of Business at Georgia State University to focus on elite level triathlon training. His hard work paid off as he won his age group in the 2021 Ironman 70.3 World Championship, the 2021 Boston Marathon, the 2021 New York Marathon, and the 2022 Disney Marathon.

What Others Say About Mike

"Mike Wien’s presentation at Farmer Boys annual franchise meeting was interactive and engaging. The result was that our franchisees walked away with tangible ideas on how to capitalize on our farm-to-table competitive advantage and boost growth for their individual locations."

- Karen Eadon, Farmer Boys,
President and Chief Operational Officer

"Mike is a fantastic facilitator and speaker! He captures his audience with personalized, targeted discussion and great examples from his own professional and life experiences. The Specific Edge is a great way to get teams thinking about the specificity of their messaging and how to anticipate client needs. Thanks so much, Mike, for sharing great stories and for inspiring us to do our best work! I had an amazing learning experience at the TrainingPros Summit at ASTD ICE Denver 2012!"

- Samantha Macartney, MAT Independent Learning Consultant,
Sr. Instructional Designer

"Mikes talk on staying ignited for life was GREAT this morning at the Alpharetta Rotary! Got a standing ovation from the audience. Everyone identified with Mike’s storey but saw their own life’s journey in a different way after his talk. Good Job, Mike!"

- Tim Gaffney, Problem Solver
at Georgia Non Profit Insurance

"Make the time to attend Mike’s workshops. Mike will help you with improved communication skills and new perspectives on career, community, and family. I highly recommend Mike as a speaker and marketing expert."

- Sam Herndon, Business Transformation
& Business Growth Solutions – Management Consultant

"Mike is a smart, affable and enthusiastic professional whose love of life and helping others is truly exemplified in his wonderful demeanor and his work. His Keep The Flame Lit for Life presentation inspires others to evaluate, then plan for life and career pursuits and then to enjoy the journey. Mike’s real life stories exemplify his ability to perservere and succeed. I would highly recommend him as a speaker as well as a marketing service provider."

- Andy Goldstrom, Director,
Real Estate at Deutsche Bank

Get Started Now

Mike Wien helps organizations develop and implement creative strategies for increasing revenue and accelerating growth by out-thinking, not out-spending their competitors. Contact Mike today to get started.

Contact Mike